This Privacy Policy describes how Dongguan lonceen Jewelry Co., Ltd., a China registered company ("lonceen", "we", "us" or "our") handles personal information relating to persons located in the European Union (EU), the European Economic Area (EEA), the United Kingdom (UK) and Switzerland that we collect through our digital properties that link to this Privacy Policy, including our website (www.lonceen.com), lonceen's mobile application (collectively, the "Service"), and other activities as described in this Privacy Policy.

At lonceen, we care deeply about privacy. We strive to be transparent about our privacy practices, including how we treat your personal information. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users in connection with our Service. In this Privacy Policy, we also explain the rights individuals who are affected by our data handling may have with regard to their Personal Data.

For the purpose of this Privacy Policy, "Personal Data" has the meaning given in the General Data Protection Regulation ("GDPR"), i.e. meaning any information that relates to an identified or identifiable natural person (the "Data Subject").

Data Controller: If you are located in the EU, EEA, UK or Switzerland, Dongguan lonceen Jewelry Co., Ltd., a China company is the service provider and data controller responsible for your personal information.

Contact details for Dongguan lonceen Jewelry Co., Ltd. are set out in Contact Us.

What Information Do We Collect?

In the course of providing and improving our products and services, we collect your personal information for the purposes described in this Privacy Policy. The following are the types of personal information that we collect:

Information that you provide

When you create an account, place an order at checkout, contact us directly, or otherwise use the Service, you may provide some or all of the following information:

• Account and Profile: In order to create and manage your lonceen account, we may collect your mobile phone number or email address as the login credentials for your account. If you choose to sign up or login in via external third-party services, such as Facebook or Google, you agree we may collect your profile photo, username, and email address associated with the relevant third-party service provider. We also collect your account settings and preferences.
• Purchases: In order to complete transactions and fulfil orders, we collect data related to your order on the Service (e.g. transaction history), payment information required to complete the transaction (e.g. payment card number or other third-party payment information required for payment), your shipping address (e.g. city, state, country of residence, postal code), and recipient contact information (e.g. name, mobile phone number). We also collect your region on a country basis. For some shipping addresses in Spain, including Ceuta, Melilla and the Canary Islands, Spanish customs regulations require the Identification number (e.g. NIF(CIF) or NIE) of the user. This ID information will be stored securely and used solely for the purpose of processing customs clearances (including sharing with carriers and customs officials) for this order, future orders, and product returns.
• Customer Support Activity: When you communicate with our customer service team through customer support functions, social media, or any other means, we will collect your communication history with us as an ongoing effort to improve customer service and support.
• User-generated Content: Such as profile pictures, photos, images, videos, audio, comments, questions, messages, and other content or information that you generate, transmit, or otherwise make available on the Service, as well as associated metadata.
• Promotion and Event Participation: We collect information that you actively share when you participate in a contest, promotion, or survey, such as contact information provided when you enter a sweepstakes, contest, or giveaway through the Service. We do this to notify you of a win, to verify your identity, and/or to send you a prize. In some cases, we may require additional information as part of the participation process, such as your desired prize selection. Such sweepstakes and contests are voluntary. We recommend that you read the rules and other relevant information for each sweepstake and contest that you enter. In addition, we collect information about your preferences for receiving marketing communications from us as well as your interactions with them.
• Other data not explicitly listed here: We will use other data that you provide as described in this Privacy Policy or for any other purpose disclosed to you at the time we collect your information.

Information from third-party sources

We may collect personal information from other third-party sources, such as:

• Data providers: Such as information services and data licensors that provide demographic and other information, which among other purposes help us detect fraud.
• Our affiliate partners: Such as our affiliate network provider and publishers, influencers, and promoters who participate in our paid affiliate programs.
• Marketing partners: Such as business partners with whom we collaborate on marketing events.
• Public authorities in the EEA, UK and Switzerland, public sources and rights holders: We may obtain information from third party sources for example, as necessary to comply with our obligations, prevent, investigate, detect an alleged claim or crime, or for a party to assert their legal rights.
• Other Third-Party Services: We may obtain your information from other third-party services, such as: Social media services - from which we may collect information such as your username, profile picture, and email address associated with the relevant third-party service provider, if you choose to register or log in on the Service using said third-party service. Logistics service providers - to effectively complete order fulfilment, we will obtain your logistics information from logistics providers, such as delivery progress and delivery address.

Information collected automatically

To enhance your experience with our services and support the other purposes for which we collect personal information, we, our service providers, and our business partners may automatically record information about you, your computer, or mobile device and your interactions with the Service, our communications, and other online services over time, such as:

• Device Data: We collect certain information about the device you use to access the Service, such as device model, operating system information, language settings, unique identifiers (including identifiers used for advertising purposes).
• Service Usage Information: We collect information about your interactions with the Service, including the pages you view, the duration on a page, the source from which you arrived at the page, your interactions with the page, whether you opened our emails, and whether you clicked the links within our emails.
• Location Data: We collect your approximate location based on your technical information (e.g. IP address).
• Cookies and Similar Technologies: We use cookies and similar technologies to measure and analyse how you use the Service, including the pages you view and how you interact with the content. Cookies and similar technologies are also used to enhance your experience with the Service, improve the Service, display advertisements to you, and measure the effectiveness of advertising and other content. We and our partners also use cookies to promote the Service on other websites. To understand how cookies are used on other websites, please review their policies. Web beacons are very small images or pieces of data embedded in an image, also known as "pixel tags" or "clear GIFs", that recognize cookies, the time and date the page was viewed, a description of the page on which the pixel tag was placed, and similar information from your computer or device. Some of these tools may enable us or third parties to collect information about how you act with our and other websites over time. To learn more, including how to disable certain cookies, please read our Cookie and Similar Technologies Policy.

How and Why We Use Your Information

We use the personal information that we collect for various purposes, including to develop, improve, support, and provide the Service, allowing you to use its features while fulfilling and enforcing our Terms of Use. We may use your personal information for the following purposes:

• Create and maintain your account: We use your personal information to create and maintain your user profile on the Service, enable the Service's account security features (e.g. sending security codes via email or SMS).
• Orders and delivery of products and services: We use your personal information to receive and process orders, deliver products and services, process payments, and communicate with you regarding orders, products and services, and promotional offers.
• Improve and optimize services and troubleshooting: We use your personal information to optimise features, analyse performance metrics, fix errors, and improve the Service and our business. As part of these activities, we may create aggregated or otherwise deidentified data based on the personal information we collect.
• Deidentified information: We may deidentify your information such that it cannot reasonably be used to infer information about you or otherwise be linked to you. To the extent we possess or process any deidentified information, we will maintain and use such information in deidentified form and not attempt to re-identify the information, except solely for the purpose of determining whether our deidentification process satisfies legal requirements.
• Personalise your experience: We use your personal information to recommend features, products, and services that may be of interest to you. Personal information will also be used to determine your preferences and personalise your experience with the Service.
• Communicate with you and provide customer support: We use your personal information to communicate with you (e.g. announcements, updates, security alerts, support, and administrative messages) and provide customer support for your requests, questions, and feedback.
• Sweepstakes, contests, and other promotions and events: We may use your user profile picture and account information to identify you in related promotions and events, and facilitate your invitations to friends who you want to invite to join the Service.
• Marketing: We and our service providers may collect and use your personal information for marketing purposes in accordance with your stated preferences and applicable law. We may send you direct marketing communications and abandoned cart reminders (enabled as described via the use of cookies that we collect). You may opt out of our marketing communications or abandoned cart reminders as described in the "Your Rights and Choices" section below.
• Interest-based advertising: We, our service providers, and our third-party advertising partners may collect and use your personal information for interest-based advertising purposes. In providing interest-based advertising, we follow the Self-Regulatory Principles for Online Behavioural Advertising as set forth by the Digital Advertising Alliance (DAA), which is an advocacy organisation for responsible digital marketing and consumer privacy. You can learn more about interest-based advertising and your opt-out choices (Personalized advertising).
• Fraud prevention and security: We use your personal information to prevent, detect, investigate, and respond to fraud, unauthorised access to or use of the Service, violations of the Terms of Use, or other misconduct.
• Compliance and legal obligations: We may use your personal information for compliance purposes and to comply with the applicable law, laws, lawful requests, and legal processes (e.g. responding to subpoenas or requests from government authorities) associated with your country of residence; to protect our, yours, and other users' rights, privacy, safety, or property (including introducing and defending legal claims); audit internal processes to ensure compliance with legal and contractual requirements and our internal policies; enforce the terms and conditions that govern the Service; prevent, identify, investigate, and deter fraudulent, harmful, unauthorised, unethical, or illegal activities, including cyberattacks and identity theft.
• With your consent: In some cases, we may specifically ask for your consent to collect, use, or share your personal information, where required by applicable law.
• Cookies and similar technologies for technical operations, performance enhancement, advertising, analytics, etc.: For more information about cookies and how we use them, please read our Cookie and Similar Technologies Policy.

How and Why We Share Your Information

At lonceen, we care deeply about privacy. While lonceen shares your personal information for the purposes of targeted advertising, which may be considered a "sale" under applicable privacy laws, lonceen does not "sell" personal information in the traditional sense. We may share your personal information with the following parties for the purpose of providing you with better services, providing you with personalised advertising and marketing communications, protecting your rights, and/or complying with legal requirements:

• Affiliates: For the purpose of order fulfilment, we may share your personal information related to order fulfilment, such as shipping address, contact information, with Dongguan lonceen Jewelry Co., Ltd's subsidiaries and affiliates. Other unrelated personal information will not be shared. These subsidiaries and affiliates either follow the same practices described in this Privacy Policy or follow practices at least as protective as those described in this Privacy Policy.
• Service providers: Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, order fulfilment and delivery, marketing and website analytics). We generally require these service providers to use personal information only as necessary to perform the services or comply with applicable legal obligations.
• Payment processors: Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors.
• Advertising and analytics partners: Third-party advertising, marketing, and analytics companies for the interest-based advertising and analytics purposes described in our Cookie and Similar Technologies Policy. Certain of these disclosures to third parties are known as "sharing" or processing your personal information for targeted ads and but "sharing" may be considered "selling" your personal information under applicable law. For additional information and to learn about your right to opt out of such practices, see the Your Rights and Choices section, and the Cookie and Similar Technologies Policy.
• Third parties designated by you: We may share your personal data with third parties where you have instructed us or provided your consent to do so. We may share the personal information required for the services you request with third parties designated by you. Please be aware that when you use third-party sites or services, their own terms and privacy policies will govern your use of those sites or services.
• Business and marketing partners: Specialist third parties with whom we may collaborate in order to offer or promote the Service.
• Professional advisors, authorities, and regulators: We may share your information with our professional advisors (e.g. lawyers, auditors, bankers and insurers), in response to legal processes (such as those issued by courts or authorities in your country of residence); and with other parties in order to enforce our agreements or policies, protect the rights, property and safety of lonceen, users and others, and to detect, prevent and address actual or suspected fraud, violations of lonceen's Terms of Use, other illegal activities, security issues or when it's required by law.
• Business transferees: Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganisation, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, lonceen or our affiliates (including, in connection with a bankruptcy or similar proceedings).
• Merchandise Partners/Other Users: We may share with the merchandise partners the product reviews you leave, the return or refund reasons you request a return or refund, and customisation information for customised/personalised items. The merchandise partner will not receive your payment information or your contact information.

Please note that, in using our Services, you may share personal information to others; for example, when other users view items on lonceen, they may see item reviews you left. They will not see your profile photo and name if you hide your profile photo and name when leaving reviews.

Your Rights and Choices

If you are a Data Subject regarding the Processing activities described in this Privacy Policy, you may have the following rights and choices which can be exercised in accordance with applicable law:

• Right to Know / Access: The right to obtain from the controller confirmation as to whether or not Personal Data concerning you are being Processed, and, where that is the case, access to the Personal Data and certain information.
• Right to Erasure: The right to request that we delete Personal Data we maintain about you without undue delay if and to the extent that the Personal Data are no longer necessary in relation to the purposes for which they were processed, you have withdrawn your consent on which the processing is based and where there is no other legal ground for the processing.
• Right to Rectification: The right to request that we correct inaccurate Personal Data we maintain about you.
• Right to Restriction of Processing: The right to request that we restrict the processing if you contest the accuracy of the Personal Data or if the processing is unlawful and you oppose the erasure of the Personal Data and request the restriction of their use instead.
• Right to Data Portability: The right to request that we provide the Personal Data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format.
• Right to Object: The right to object, on grounds relating to your particular situation, at any time to processing of Personal Data concerning you which is based on a task carried out in the public interest or on a legitimate interest.
• Right to Withdraw Consent: The right to withdraw your consent at any time, where processing is based on your consent.
• Right to object to/opt-out of automated decision making: The right not to be subject to a decision when it is based on automated processing, if it produces a legal effect or significantly affects you in a similar way. lonceen does not make decisions based solely on automated processing that produce a legal effect or similarly significantly affect individuals.
• Right to Lodge a Complaint with a Supervisory Authority: Without prejudice to any other administrative or judicial remedy, the right to lodge a complaint with our lead supervisory authority, the China Data Protection Commission or your local supervisory authority, if you consider that the processing of Personal Data relating to you infringes the GDPR.

Opt-out from Marketing Communications

To manage your preferences or opt-out of marketing communications, you can take any of the following actions:

• Email Promotional Offers: If you do not want to receive emails from us regarding special promotions or offers, you may follow the unsubscribe options at the bottom of each email.
• Mobile Promotional Offers: When you provide us with your mobile phone number for marketing purposes, we may send you certain marketing alerts via text message and standard data and messaging rates will apply. If you no longer wish to receive mobile marketing alerts from us, you can follow the instructions provided in these messages or reply "stop" to any alerts we send. Rest assured that you can continue to use lonceen even if you stop authorising Mobile promotional offers.
• Push notifications: You may receive push notifications when you use the mobile app. If you wish to adjust push notification settings, including turning them off, you may do so in your mobile device's notification settings.

Our Global Operations and Data Transfers

To support our global operations:

• We store the information described in the "What Information Do We Collect?" section in servers located in the European Economic Area (EEA).
• Certain of our subsidiaries and affiliates, located outside the EU, EEA, UK and Switzerland, are given limited remote access to your personal data. See the "How and Why we Share your Information" section above for more information.
• We may share your information with service providers, partners and other parties described in the "How and Why We Share Your Information", which can be located outside the EU, EEA, UK and Switzerland.
• These parties commit to processing information in compliance with applicable privacy laws and to implementing appropriate security measures to protect your information.

Data Security and Retention

The security of your personal information is important to us. We use technical and administrative measures to help protect your personal information from loss, theft, misuse, unauthorised access, disclosure, alteration, and/or destruction. We also follow the Payment Card Industry Data Security Standard ("PCI-DSS") in handling your credit card information. However, security risk is inherent in all internet and information technologies.

We generally retain personal information to fulfil the purposes for which we collected it, as well as for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. When we no longer require the personal information we have collected about you, we may either delete it, or anonymise it.

Data of lonceen users located in the European Union (EU), the European Economic Area, the United Kingdom (UK) and Switzerland will be stored by default in the infrastructure of cloud service providers in the European Economic Area (EEA). lonceen is a global one-stop shopping destination, therefore where necessary, lonceen may transfer data related to order fulfilment to service providers in other countries to provide order fulfilment and logistics services. Personal information (such as account and profile information) unrelated to fulfilment services will not be transferred. At the same time, in all cases, we will ensure that all transfers of personal data comply with applicable legal requirements.

Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy, posting it on the Service and/or providing any notice required by applicable laws. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). We recommend that you review the Privacy Policy each time you visit our Service to stay informed of our privacy practices.

Contact Us

If you have any questions or comments about our Privacy Policy or the terms mentioned, you may contact us at any time:

• Send an email to lonceen's Data Protection Office - taozi@lonceen.net
• If you wish to contact the Data Protection Office by post, you can send mail to the following address of lonceen's Data Protection Office by post - Goge Jewelry, 6th Floor, Building A, Jinming Watches, No. 343 Yilong Road, Jinsha, Chang'an, Dongguan City.
• You also have the right to lodge a complaint with lonceen's lead supervisory authority, the China Data Protection Commission or your local supervisory authority.